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is my new signature red and highly recommend you give it a try. It is from Loreal Paris’s Rouge signature Lightweight Matte Colored Ink High Pigment collection. I was incredibly impressed with this product. I am very picky when it comes to both a red, and a matte lip. This one won my love for many reasons. It’s lightweight and not too drying for a matte. It lasts literally all night. Best of all the applicator is amazing. It is a doe foot type with a very pointy end so you can be extremely precise with it. I also recommend the shade “I Don’t”. They have since introduced 8 new reds, and I need to try them all. So go bold this winter with an powerful red, you’re worth it…